Traditional TV Networks vs OTT Services: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and

read more